" Finding Midas is a gold mine of tips for
picking winners, full of effective and pithy
guidelines complied from a lifetime of
successful investing. This book is a must-
read for angel and venture capital investors
as well as those who invest in public and
small-cap and mid-cap companies."
—Jerry F. White, Coauthor of
Administering the Closely Held Company and
The Entrepreneur's Master Planning Guide,
and Director of the Caruth Institute for
Entrepreneurship, Southern Methodist
University
 
 
What makes a company worth investing in?
 
Russell Cleveland has developed a revolutionary and highly effective method for
choosing the best possible companies. His secret: look at the leadership.
 
This unique approach highlights the impact of a key individual on a company's
success- an excellent leader who believes in his or her organization, has a personal
stake in the business, and possesses the abilities and vision the market
demands- while grounding the strategy with quantifiable, comparable, and easily accessed measures to analyze the CEO and the company.
 
Cleveland explains his CEO assessment strategy in a manner that is accessible to beginners, while containing insights that can benefit the most experienced investor. Filled with plenty of relevant anecdotes, Finding Midas convincingly argues that the companies with the strongest and most involved leaders are the ones that bring in the biggest profits for their investors.
 
Click here to read the Introduction and a case study from the book.
Contents
 
Preface
Introduction
Part I: The Principles of Entrepreneurial CEO Investing
Wake Up and Be Rich: Finding the Mega-Stocks
Ways of Investing
Leading with Clear Strategy and Vision
There Are Only Two Types of CEOs in Whom to Invest
A Reasonable Price
Applying the Principles: A System for Finding the Mega-Stocks
Diversification
Staying with Winners
When to Sell
How Do You Find Entrepreneurial CEOs Today?
CEO Villains
Lifestyle Management Versus Shareholder Value Management: Investor Advice to the CEO
Four to Watch
 
Part II: Case Studies of Entrepreneurial CEOs
Case Study 1   Would You Like to Swing on a Star?: Warren Buffett
Case Study 2   Now Compute This: Michael Dell
Case Study 3   Software Savvy: Bill Gates
Case Study 4   Zoned for Success: J. R. Hyde III
Case Study 5   Low-Fare High Flyer: Herb Kelleher
Case Study 6   Clear Skies with Clear Channel: Lowry Mays
Case Study 7   Your American Dream: Angelo Mozilo
Case Study 8   Make Mine a Grande: Howard Schultz
Case Study 9   The Walton Wonder: Sam Walton
Case Study 10   Easy Does It: Meg Whitman
 
Conclusion
About the Authors
 
Finding Midas is available at your local bookstore and  Amazon.com
 
Available to the trade through Ingram, Baker & Taylor, and directly via Greenleaf Book Group (800-932-5420)
June 2007, hardcover
ISBN-13: 978-1-929774-43-2
ISBN-10: 1-929774-43-5